COMM 109D. MC: Advertising and Society (4 units)
Link to catalog page: https://catalog.ucsd.edu/courses/COMM.html#comm109d
Description
Advertising in historical and cross-cultural perspectives. Ideology and organization of the advertising industry; meaning of material goods; gifts in capitalist, socialist, and nonindustrial societies; natures of needs, desires, and whether advertising creates needs, desires; and approaches to decoding the advertising messages. Prerequisites: COMM 10.
Prerequisite courses
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Successor courses
No courses have COMM 109D as a prerequisite.