MGTA 479. Pricing Analytics (4 units)
Link to catalog page: https://catalog.ucsd.edu/courses/MGT.html#mgta479
Description
This class covers the key drivers for making data-driven pricing decisions. Price setting is one of the most crucial of all tactical marketing decisions. It involves a detailed understanding of both supply-side (e.g., costs) and demand-side factors (e.g., consumer willingness to pay). In this course, we will approach the pricing decision as an intersection of economic, strategic, and behavioral considerations. Prerequisites: restricted to MS in business analytics program or with department and instructor approval.
Prerequisite courses
MGTA 479 has no prerequisite courses.
Successor courses
No courses have MGTA 479 as a prerequisite.