MGT 105. Product Promotion and Brand Management (4 units)
Link to catalog page: https://catalog.ucsd.edu/courses/MGT.html#mgt105
Description
Principles and decisions to be considered in overall communications and promotion strategy for traditional channels and emerging social networks. Decisions on promotional mix, ad design, implementation and evaluation for establishing brand equity, measure brand performance and sustaining brand equity. Prerequisites: MGT 100 or MGT 103.
Prerequisite courses
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Successor courses
No courses have MGT 105 as a prerequisite.