MGT 107. Consumer Behavior (4 units)
Link to catalog page: https://catalog.ucsd.edu/courses/MGT.html#mgt107
Description
The course identifies the factors that influence the selection and usage of products and services. Students will be introduced to problems/decisions that include evaluating behavior, understanding the consumers’ decision process, and strategies to create desirable consumer behavior. Prerequisites: MGT 103.
Prerequisite courses
Loading...
Successor courses
No courses have MGT 107 as a prerequisite.