MGT 121A. Innovation to Market A (4 units)
Link to catalog page: https://catalog.ucsd.edu/courses/MGT.html#mgt121a
Description
Consider new project concepts. Discern market needs, competitive environment, and determine “go to market” strategy. Research potential markets, customers, partners, and competitors. Consider price versus attributes, alternative distribution channels, gaining unfair advantage. Examine the need and structure of a start-up team. Prerequisites: upper-division standing.
Prerequisite courses
MGT 121A has no prerequisite courses.
Successor courses
MGT 121A is a prerequisite of the following 1 courses: