MGT 256. Consumer Behavior Research (4 units)
Link to catalog page: https://catalog.ucsd.edu/courses/MGT.html#mgt256
Description
This course covers concepts and theories useful in understanding and researching the behaviors of consumers. Sample topics include attitude formation and change, social influence and persuasion, communication, consumer decision making and judgment, and consumer knowledge. Prerequisites: admission to management PhD program or by consent of instructor.
Prerequisite courses
MGT 256 has no prerequisite courses.
Successor courses
No courses have MGT 256 as a prerequisite.