MGT 260. Quantitative Methods in Marketing (4 units)
Link to catalog page: https://catalog.ucsd.edu/courses/MGT.html#mgt260
Description
This course applies methods from econometrics and computer science to estimate consumers’ preferences and inform firm decisions. Sample topics include estimating econometric models with large data, using Natural Language Processing (NLP) and computer vision modeling to solve business problems. Prerequisites: ECON 200A; ECON 220A; admission to management PhD program or by consent of instructor.
Prerequisite courses
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Successor courses
No courses have MGT 260 as a prerequisite.