MGT 262. Topics in Marketing Research (4 units)
Link to catalog page: https://catalog.ucsd.edu/courses/MGT.html#mgt262
Description
This course will discuss key papers and findings in the marketing literature to make the students experts in the field. The course will require students to build on the papers discussed and to prepare students for their independent research. Prerequisites: admission to management PhD program or by consent of instructor.
Prerequisite courses
MGT 262 has no prerequisite courses.
Successor courses
No courses have MGT 262 as a prerequisite.