MGT 455. Customer Analytics and AI (4 units)
Link to catalog page: https://catalog.ucsd.edu/courses/MGT.html#mgt455
Description
Many firms have extensive information about customers’ choices and how they respond to business initiatives. In this course, you will learn to leverage AI and machine learning to collect, analyze, and act on such customer data. The course is hands-on, uses real-world data, and will equip students with skills that produce immediate value on the job. Key analytical tools used in the class are Radiant for R or Python and ChatGPT (Code Interpreter). Students may not earn credit for both MGT 455 and MGT 455R. Letter grade only. Prerequisites: restricted to MBA students or by department approval.
Prerequisite courses
MGT 455 has no prerequisite courses.
Successor courses
No courses have MGT 455 as a prerequisite.