MGT 470. Digital Disruption and Transformation (4 units)
Link to catalog page: https://catalog.ucsd.edu/courses/MGT.html#mgt470
Description
An advanced graduate course focusing on digital business model innovation using customer-centric principles. Students will learn to identify opportunities for disruption and assess risks of being disrupted using the customer value chain. They will learn how to build business models by harnessing the power of decoupling. Students will also learn how to redesign a traditional company’s business model and map the transition path for their digital transformation. Prerequisites: MGT 407 and MBA or MSBA student or by instructor approval or by department approval.
Prerequisite courses
Loading...
Successor courses
No courses have MGT 470 as a prerequisite.