MGT 471. Digital Transformation (4 units)
Link to catalog page: https://catalog.ucsd.edu/courses/MGT.html#mgt471
Description
An advanced graduate course focusing on the digitization of traditional businesses. In the past decade, traditional incumbents in various industries have faced enormous threats from tech companies and start-ups. This course will teach the basic defensive strategies and frameworks for those who will work (or consult) for incumbents in any industries facing these threats. Students will also learn how to redesign a traditional business model and map the transition path for a digital transformation. Prerequisites: MGT 407 and MBA or MSBA student or by instructor approval or by department approval.
Prerequisite courses
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Successor courses
No courses have MGT 471 as a prerequisite.