MGT 477. Consumer Behavior (4 units)
Link to catalog page: https://catalog.ucsd.edu/courses/MGT.html#mgt477
Description
The course identifies the factors that influence the selection and usage of products and services. Students will be introduced to problems/decisions that include evaluating behavior; understanding the consumers’ decision process, and strategies to create desirable consumer behavior. Students may not earn credit for both MGT 477 and MGT 477R. They are course equivalents. Prerequisites: MGT 407 or MGT 407R; MBA student or instructor approval or department approval.
Prerequisite courses
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Successor courses
No courses have MGT 477 as a prerequisite.