MGT 478. Marketing Communications (4 units)
Link to catalog page: https://catalog.ucsd.edu/courses/MGT.html#mgt478
Description
This course differentiates decisions/principles considered when developing an overall communications and promotions strategy. Key decisions include the promotional mix, the design, implementation and evaluation of communications strategies and the thinking required to develop a creative strategy. Students may not earn credit for both MGT 478 and MGT 204. They are course equivalents. Prerequisites: MBA student or consent of instructor and department stamp.
Prerequisite courses
MGT 478 has no prerequisite courses.
Successor courses
No courses have MGT 478 as a prerequisite.