MGT 482R. Brand Management (4 units)
Link to catalog page: https://catalog.ucsd.edu/courses/MGT.html#mgt482r
Description
A brand is a company’s most important asset, driving financial success, loyalty, and competitive advantage. This course takes a strong stance on brand management, viewing brands as cocreations of consumers and marketers. Brand managers navigate meaning-making, ensuring resonance, value, and risk mitigation over time. Using case studies the course emphasizes real-world applications, fostering collaborative discussions that enhance learning beyond any single instructor’s expertise. Students will not receive credit for both MGT 482R and MGT 482. This is a distance education course. Prerequisites: MBA student or by instructor or department approval.
Prerequisite courses
MGT 482R has no prerequisite courses.
Successor courses
No courses have MGT 482R as a prerequisite.