MGT 485. E-Commerce (4 units)
Link to catalog page: https://catalog.ucsd.edu/courses/MGT.html#mgt485
Description
E-Commerce is the online exchange of information leading to mutually beneficial transactions. Students will learn and apply skills related to business opportunity ideation and evaluation, customer and market research, sourcing, fulfillment, positioning, pricing, branding, storytelling, store design, user experience testing, website analytics, search engine optimization, social media, content marketing, digital advertising, and online experimentation. Prerequisites: MBA student or by department approval.
Prerequisite courses
MGT 485 has no prerequisite courses.
Successor courses
No courses have MGT 485 as a prerequisite.