COMM 40. Introduction to Promotional Communication (4 units)
Link to catalog page: https://catalog.ucsd.edu/courses/COMM.html#comm40
Description
A critical-cultural communication introduction to fields of practice that publicize, promote, or increase awareness of brands, ideas, products, and causes. Exploration of public communication industries and practices, the pressures that shape these industries and practices, and their implications for culture and society. Course will address major promotional industries such as advertising, public relations, marketing, and social media.
Prerequisite courses
COMM 40 has no prerequisite courses.
Successor courses
COMM 40 is a prerequisite of the following 1 courses: