GPIM 420. Marketing (4 units)
Link to catalog page: https://catalog.ucsd.edu/courses/GPS.html#gpim420
Description
The role and function of marketing in organizations and society. Attention is given to the analysis of markets and customers using primary and secondary sources of information and the planning, implementation, and evaluation of marketing strategies and programs. Renumbered from IRGN 420. Students may not receive credit for GPIM 420 and IRGN 420.
Prerequisite courses
GPIM 420 has no prerequisite courses.
Successor courses
No courses have GPIM 420 as a prerequisite.