GPIM 421. Marketplace Behavior and Survey Methods (4 units)
Link to catalog page: https://catalog.ucsd.edu/courses/GPS.html#gpim422
Description
This course provides an overview of consumer behavior and best practices of measurement: introduction of foundational principles of judgement and decision-making in marketing, psychology, behavioral economics; and the application of this knowledge to design effective surveys and questionnaires for market research on attitudes, preferences, and behavior. Topics include prospect theory, decision heuristics, tactics for measuring willingness-to-pay, and applied business methods such as conjoint analysis.
Prerequisite courses
GPIM 421 has no prerequisite courses.
Successor courses
No courses have GPIM 421 as a prerequisite.