GPIM 430. Corporate Nonmarket Strategies (4 units)
Link to catalog page: https://catalog.ucsd.edu/courses/GPS.html#gpim430
Description
The course examines the evolution of nonmarket strategies in the private sector, and the impact of trends such as globalization, technological advancement, and media on private sector tactics. How do companies respond to customers, suppliers, and competitors? How does a company determine its value proposition for stakeholders? How do political activities, such as giving, build relationships in US and international markets? How do stakeholders resolve conflicts between global and local policies? Students may not receive credit for GPIM 430 and GPGN 490 with the same title.
Prerequisite courses
GPIM 430 has no prerequisite courses.
Successor courses
No courses have GPIM 430 as a prerequisite.