MGT 103. Product Marketing and Management (4 units)
Link to catalog page: https://catalog.ucsd.edu/courses/MGT.html#mgt103
Description
Defining markets for products and services, segmenting these markets, and targeting critical customers within segments. Strategies to position products and services within segments. The critical role of pricing as well as market research, product management, promotion, selling, and customer support. Prerequisites: upper-division standing.
Prerequisite courses
MGT 103 has no prerequisite courses.
Successor courses
MGT 103 is a prerequisite of the following 5 courses: