MGT department

MGT 100. Customer Analytics (4 units)

Link to catalog page: https://catalog.ucsd.edu/courses/MGT.html#mgt100

Description

Marketers use empirical models to determine, support, and evaluate a wide range of business decisions. This course covers models and estimation techniques commonly used for understanding segmentation, targeting, and positioning; product diffusion; advertising response, among other topics. Prerequisites: ECON 120B or MATH 181B.

Prerequisite courses

Successor courses

MGT 100 is a prerequisite of the following 4 courses:

• MGT 105
• MGT 106
• MGT 109
• MGT 112