MGT 407. Marketing (4 units)
Link to catalog page: https://catalog.ucsd.edu/courses/MGT.html#mgt407
Description
By taking an analytical approach to the study of marketing problems, this course provides an understanding of customers and competitors as a basis for developing, pricing, promoting, and distributing goods and services that satisfy customer and organizational objectives. Letter grades only. Prerequisites: MBA student or department stamp.
Prerequisite courses
MGT 407 has no prerequisite courses.
Successor courses
MGT 407 is a prerequisite of the following 2 courses: